Did you know that 90% of people who visit trade shows are looking for new products and services?
Going to a trade show is one of the best ways to generate new leads and is one of the most effective marketing strategies to raise brand awareness. However, you need to know how to get the most out of a trade show, especially if it’s your first time attending.
Keep reading this guide to learn four tips that will help you get the most out of the next trade show you attend!
1. Plan Ahead
Most of the time, trade shows are planned at least a year in advance. This gives you ample time to get into the trade shows that work best for your business.
Start by doing your research and making a list of the conferences that interest you. You can then prioritize conferences based on cost and who will be attending.
Planning early also allows you to get better rates on the fees you have to pay. You’ll also have more time to plan your marketing campaign.
2. Customize Your Table
Creating a strong visual of your brand can go a long way at a business convention. It will help boost your brand awareness and make it easy for potential customers to find you.
So, a significant part of planning your trade show is deciding on your table and booth design.
A custom tablecloth with your logo will make for an eye-catching display. You can click for custom table runners here. Custom banners, a social media photo booth, and personalized artwork are sure to get attention.
You can also consider giving away inexpensive promotional materials like custom magnets, keychains, or mouse pads.
3. Focus on Networking
One of the most significant parts of exhibiting at trade shows is networking with other vendors, conference organizers, and industry experts.
Before the conference, do a LinkedIn search and reach out to make contact. At the conference, introduce yourself and ask them if they mind giving you a few minutes of their time.
Once you make contact, schedule meetings while you’re there, and consider inviting them to dinner or breakfast the following day.
Be sure to bring your business cards and start as many conversations as possible. Remember, conversations open the door to more opportunities.
4. Use the Power of Social Media
Using social media should be at the top of your trade show checklist. Be sure to tweet about the trade show using official hashtags. Announce your attendance and what you plan to bring to the table.
Announcing this can often get attention in your community, especially if your business is in a small town. Also, if you can put a unique spin on the reason for your attendance, it can make a great news story.
Finally, posting about a trade show on social media can get attention from the show’s organizers. They will often thank companies that took the time to recognize the show on social media, which is an easy way to get free publicity.
Getting the Most Out of a Trade Show
With these helpful trade show tips, you’ll be well on your way to making the next business trade show you attend a successful event.
On your way home, send personalized emails to all the people you collected business cards from. Doing this will increase your chances of maintaining contact in the future.
To learn more business tips, be sure to check out the rest of our blog today!
