Are you searching for high-quality links like local newspaper links? If you are, you’ve come to the right place. Link-building is a crucial ranking factor in SEO. So, you’ll see lots of businesses providing link-building services. Some of these service providers will provide you with genuine services. And other link-building services will utilize black hat SEO tactics that don’t work.
Therefore, we’ve taken the liberty of preparing a list of tested link-building services that will work for you in 2022.
Guest Blogging Services
Guest blogging is a time-consuming process. You have to research sites in your niche, accept guest posts, present your pitch, negotiate with the editors or blog’s owner, write an article, and publish the article. If you’re planning to publish several guest post articles, you can hire a guest post agency to handle all the heavy lifting rather than do all the heavy lifting yourself.
Guest posting services are an excellent way of getting links since they use a pay-per-link model. Guest post service providers charge a flat fee rate that’s paid after your guest post is published. If your guest post is published on a big site with high domain authority, you should expect a spike in your site’s traffic.
NB: Remember, refrain from ‘large-scale’ guest posting since it will get you penalized by Google. Your guest post link profile shouldn’t be over 5-10%.
An SEO agency will handle all your SEO needs, including link building. Once you’ve hired an SEO agency to optimize your website for search engines, ensure that part of their strategy includes a link-building activity. SEO agencies are great since you don’t have to lift a finger. You’ll only pay their fee and provide your URL. Everything else, including researching keywords and writing content, is handled by your SEO agency.
However, it would help if you were careful when hiring an SEO agency. SEO agencies specialize in optimizing your website for search engines. Therefore, only a small percentage of your budget goes to link building. On top of that, many SEO agencies provide below-average services and then charge a hefty fee for these services.
So, it’s best to find out whether an agency offers stand-alone link-building services.
Content Marketing Agency
Content marketing agencies specialize in producing content for your blog, social media, or company website. Nevertheless, always remember that you get what you pay for with content marketing agencies. Therefore, if you want to get the most out of your investment, work with an agency that focuses on quality over quantity.
Working with a content marketing agency is especially beneficial since you don’t have to worry about being penalized due to black hat SEO. On top of that, working with a top-quality content marketing agency will yield amazing results like increased brand awareness, improved organic traffic, and high search engine rankings.
PR agencies specialize in getting your brand mentioned in the press. With the help of a PR agency, you’ll get help creating newsworthy content that you can pitch to national or local media outlets. You can get very high-quality links; if you can, you can get newspaper backlinks from brands like The New York Times, The Washington Post, The LA Times, etc.
You’re probably unaware of this, but pitching to a journalist is no walk. That’s why if you want your brand to appear in a major media outlet, you need the help of a PR agency. PR agencies have a network of contacts with media outlets, making it easier to accomplish your goal.
NB: You should be aware that there are no guarantees of links when working with a PR agency. You might get a mention in a major media outlet with no backlink to your website. Or your content might end up in a second-tier media outlet.
Blogger Outreach Services
This service involves promoting your content by reaching out to bloggers in your niche and doing manual link building. For blogger outreach to be successful, you need to establish a relationship with a blogger. And if you’re reaching out to a blogger, you don’t know that you can expect the process to be long and time-consuming. However, with the help of a blogger outreach service provider, the process is simplified since they have an existing network that makes reaching out to bloggers easier.
Working with a blogger outreach service provider means you only pay for the results, unlike working with SEO and content marketing agencies. On top of that, blogger outreach is an excellent way to score top-tier backlinks to your website.
However, you must note that you need to create top-quality content for blogger outreach since no blogger will agree to link to low-grade content.
The above guide will help guide you to the best link-building services in 2022. However, when hiring a link-building specialist, it’s your job to evaluate their skills. Please make sure you ask questions, review their case studies, and check their online reviews.