Are you trying to improve your product photography so that you can get more sales? Good photography is an effective way to boost your online store sales and inspire customers to buy more.
If you are hoping to learn how to improve your product photography so you can increase your online store sales, then you’re in the right place.
Want to start selling more products? Then keep reading this in-depth guide on product photography for e-commerce.
1. Camera Settings for Product Photography
This will help ensure that your pictures are clear and sharp. Use a tripod to keep your camera steady and prevent blurriness. Use a diffuser or reflector to soften the light and reduce shadows.
Take multiple photos of your product from different angles to give potential buyers a better idea of what it looks like. Edit your photos to make them look their best before posting them online or sending them to potential buyers.
2. Lighting for Product Photography
One lighting technique is known as light painting. This is where you use a long exposure to capture the light as it moves around your product. This can create some really dynamic and interesting results.
A popular lighting technique is using a lightbox. This is where you place your product inside a box with a white background and then illuminate it with some soft, diffused light. This is a great way to get really evenly-lit photos.
You can also use natural light to take product photos. This can be a bit more challenging to get right, but if you can find a nice, bright spot of natural light, it can really make your products pop.
3. Follow the Product Photography Specifications
In order to take high-quality product photos that represent your brand well, it’s important to follow the product photography tips provided by the client or company.
This usually includes details on the size, positioning, and backdrop of the product, as well as the type of lighting that should be used.
4. Props for Product Photography
Product photography is a photography genre in which products are the subjects. Product photographs are typically taken with the intention of making them look appealing to potential customers.
Props can be used to add interest, contrast, and scale to a product photograph. They can also be used to highlight certain features of the product. when used correctly, props can help make a product photograph more attractive and eye-catching.
5. Editing for Product Photography
Editing for product photography can be a challenge, but it is important to get the best possible results for your photos. Make sure the product is in focus and the background is clean.
Adjust the levels and colors to make the product pop. Add any additional finishing touches, you can also check the photoshop swap faces tutorial here.
Read More About Product Photography
Product photography is important for eCommerce businesses because it helps shoppers visualize the products they are interested in buying.
Good product photography can make the difference between a shopper adding an item to their cart, and moving on to the next store. If you’re interested in learning more about product photography, check out our eCommerce photography guide.
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