It’s a jungle out there, and just when you think you’ve figured out how things operate, they change the next month. Unfortunately, what worked well in 2021 will not necessarily work well in 2022. In other words, if you are not on top of things, you will fall behind.
Whether you’re a business or an individual, you need to grasp how Instagram’s algorithms work and how to utilize them to your advantage if you want to take your Instagram account to the next level. We at Stories Media have accumulated a wealth of data and experience after working with international brands on social media and creating our own profiles with hundreds of thousands of followers. This has provided us with valuable insight into these challenging algorithms, and as a result, we’ve compiled a top list of easy measures you may do to grow your number of free Instagram followers.
Consistency and mapping
The first thing you should do is create your own own brand. Before you begin utilizing Instagram, you should lay it out as thoroughly as possible. How are you going to communicate? What are you going to give us exactly? Will you include graphics in your presentation? If that’s the case, what font should I use? How frequently should you post on social media? Should the photographs be taken in a studio or in a more natural setting?
Create a communication concept and a design template if you like. Find your own voice tone and stick with it. The tone of voice of your brand characterizes how it communicates with its audience and, as a result, determines how people perceive your messages. To put it another way, it specifies how we want to communicate with our audience rather than what we want to express.
Images/movies, angles, colors, typefaces, and other elements must all be consistent, in addition to your tone of voice and how you communicate with your Instagram followers free. Someone should immediately link your post to your brand if they see it.
The most important thing is to keep to your brand’s foundation once you’ve established it. Those who begin following you will get what they expect if you are consistent over time. As a result, the chances of them unfollowing are slim (it does not help to get many hundreds of followers, if they unfollower a week later).
It’s all about first impressions.
People will want to follow you if you can make them want to! If your profile isn’t optimized to push “follow,” you won’t have many more chances to improve the first impression, and you’ll likely lose a lot of followers and your free Instagram likes.
Make your bio more effective.
The bio section of an Instagram profile is often overlooked. However, when you visit your profile, this is one of the first things you see, so it becomes an important component of the first impression. You don’t want to follow a jumbled profile about which you have no idea what it’s about.
Add the essentials, such as contact information, a link to your website, and a description of your firm, but the most important thing is to communicate the brand’s narrative in an entertaining manner.
A decent bio will assist Instagram understand what kind of profile you have, and thus place you in the right “category,” in addition to making a good first impression in real life. How to make it easier for Instagram to show your profile to the people who are interested in it. (And if this seems a little like search engine optimization, that’s because it is).