If you are a business owner who wants to take your SEO up a notch, then you should hire a professional SEO consultant. SEO consultants at Mac J Web can help optimize your website and improve your site’s performance and conversions. 

Tips for Finding a Good SEO Consultant

A good SEO consultant can help your site reach the top position of Google’s SERPs and improve your revenue. Below are tips for finding a good SEO consultant for your business.

Hire Someone Who Knows What They are Doing

SEO is the process of optimizing your website so that it starts ranking higher in Google and drives organic traffic. The entire process requires detailed strategies and consistent effort. You should not hire anyone who talks about SEO as a quick process, promises ranks, or says they have special insight into Google’s algorithms. You should also avoid hiring people who resort to shortcuts like buying links, cloaking content, and keyword stuffing. All of these techniques are considered black hats by Google and can affect your website’s performance. A good SEO specialist in Brisbane has a deep understanding of how search engines work, pays attention to detail, and be ready to modify their strategy based on results constantly. A good SEO will never promise ranks. Instead, they will monitor performance regularly and tweak the strategy to get optimum results. 

Be Clear About Your Goals

Everyone wants to increase traffic to their website. But increasing traffic alone will not increase your revenue. Think about what you want to achieve through SEO. Break down your goals, and be as specific as possible. Do you want your keywords to improve in ranks, do you want your traffic to convert, how many conversions are you aiming for in a month, and what keywords do you want to rank for? Having clarity on the results and goals will help you find a consultant who aligns with them. 

Speak to Your Network of Friends and Acquaintances

Your existing network is one of the best sources of information and recommendations for an SEO consultant. People from your network would have worked with SEO consultants for their own businesses. You will already have people who can give you honest testimonials and vouch for the consultant’s services by asking around in your network. 

Get an Estimate

Get an estimate for optimizing your website when you reach out to potential consultants. Ask them how long it may take to implement the recommendations. Anyone who is not clear about what they offer and how much it will cost should be avoided. A good SEO consultant will have an idea of how much work is typically required to optimize a website of your size. While they may want to go through the website once before giving a detailed estimate, they should be able to give you a rough idea of the cost and timelines.

Ask the Consultant What is Included in The Costing

Most SEO agencies and consultants offer an all-in-one SEO package. However, SEO is not a one size fits all methodology. It would help if you created strategies based on what your goals are and what your website needs. Ask the potential consultant what is included in the package. Common services may include technical audits, on-page SEO, local SEO, and content creation.

Find Out How the Consultant Measures Results

All business owners want their website to be on the first spot in Google’s search results. But that is not enough to generate revenue. A good SEO consultant will look beyond organic ranks when setting and measuring KPIs. Common KPIs include organic traffic numbers, bounce rate, conversion rate, leads, and revenue. 

Ensure the Consultant Has Knowledge About All Three Areas of SEO

The primary areas of SEO are technical SEO, content, and authority. Any good SEO consultant should have at least basic knowledge about all three areas while being an expert in one. This will help them connect the dots and create strategies, enabling your website to perform well in all three areas.

Hire A Consultant with Good Communication

Good communication is critical for any SEO consultant. They should be able to communicate their strategy, why they are recommending it, and how it will impact the website. They should be able to tell your web developers exactly what changes need to be made or what needs to be added to the site. They should also be able to communicate correctly with you about timelines and any issues that they are facing.