In 2022, 86% of video marketing gurus believe video content effectively generates a positive return on investment (ROI). It is evident that video content is doing a great job in helping businesses build their brands and boost growth. However, according to the best video production company in Melbourne, video marketing is becoming saturated. As more businesses adopt the use of video for marketing, it’s becoming more difficult to create video content that stands out.
So, what should you as a brand do? To start with, you need to find the right video production company. With the right video production company, you will be able to create video content that perfectly showcases what your brand is all about.
Then, how do you choose the right video production company? Select a video production company that best serves your needs. Unfortunately, many video production agencies will claim they’re best equipped to serve your video content needs only to produce substandard work.
In this article, we’ll provide you with a checklist of things you should do when choosing the right video production company.
First Develop Your Project Brief
What do you want your video content to achieve? A project brief will help you answer this question. When creating your project brief, ensure it includes the following:
- Key information about your business
- The key message you’d like to convey to your audience
- Description of your target audience
- Project goals
- Brand tone
You’ll notice that your complete project brief will give you a better understanding of what your preferred video production company needs to deliver. Starting with a project brief ensures you don’t waste time interviewing video production agencies that don’t meet your requirements.
Prepare Your Budget
Never start discussions with a potential video content creator without determining how much you’re willing to spend. Your budget plays an important role in helping you and the video production company decide whether you’re a good fit for each other.
Different factors influence video content creation costs. Do you want animated or live video content? How many people are involved in the production process? Are there third parties involved? How experienced is the video production company? Answers to these questions will greatly influence how much you’ll pay for your video content.
If you find it difficult to settle on a specific budget, get quotations from at least three video production companies to determine how much the average market price is for a project like yours.
Write Up A List Of Video Companies You’re Interested In
The best way to do this is to ask for recommendations from your colleagues, other businesses, or marketers. Recommendations from a trustworthy and knowledgeable source will give you the assurance that you are dealing with a reliable video production company.
You can also search for well-produced videos on different social media platforms. Don’t limit yourself to video content targeting an audience similar to yours if you choose to do this. Look for content you believe has a clear and compelling message and is aesthetically appealing to the audience you are targeting.
NB: Don’t look at the video content only. Ensure you also look at the performance reports from their campaigns. These data will help you determine whether you are likely to achieve your objectives.
Alternatively, you can use Google to search for local video production companies near you. With the help of Google My Business pages and Google Reviews, you’ll be able to learn more about the business. Get more information on whether past clients were happy with the results delivered.
Meet With The Video Production Company And Get To Know Each Other
Your next step is to meet with representatives of the video production companies on your list. If possible, arrange for a face-to-face meeting. This meeting will allow you to know more about each other and whether you can work together. At this stage, you can start crossing out companies that are not a match.
During your discussions, try to learn more about the companies’ cultures. Get into deep detail about your project. Tell them what you want. Discuss past projects they’ve handled similar to yours. Learn more about their video creation process. Get them to tell you what is expected of you as a client.
NB: To simplify this process, do a deep dive research into these companies and prepare a list of questions you’d like to ask them.
Ask The Companies To Send You A Quote And A Proposal
At this point, you’ve already narrowed down the list of video production companies you’re willing to work with. Request the remaining companies to send you their proposal and quotations. Ensure they provide you with a timeline of when they expect to complete the project and the quote breakdown.
Compare the proposals you’ve received and look for the video production company you believe best understands your marketing project needs. The quotes will help you find the company willing to work within your budget. However, ensure you are getting what you pay for. If you have to pay more for video content that brings greater ROI, do it.
There’s no greater feeling in business than working with a partner who completely understands your needs. With the above checklist, choosing the right video production company won’t be a challenge. Hopefully, your video marketing strategy will receive a massive boost. So, if you’re looking for a video production company that will support your business goals, look no further. Pay a quick visit to our webpage and send us a message. Our staff will get back to you as soon as possible.