Trade fairs can be a lot of fun to attend, as they are not only a good opportunity to promote your brand, but they can be a break from the usual routine in the office. They are also a great opportunity to meet new people and network, but you do need to make sure that you’re prepared to make a good impression once you arrive. If you do have a trade fair coming up, here are some quick tips to help you get the most out of your experience and make it a successful fair for your brand.
Select the Right Team
A lot of your team might be interested in attending the trade fair, but it is important to select the right individuals to come and represent your brand. Of course, team members from your marketing and sales department should be there as they will have the most experience with promotion, and these trade fairs are big marketing opportunities. You’ll also need to make sure that those who come with you are reliable, organized, and comfortable speaking in front of crowds and holding conversations with new people.
Transport and Accommodation
A lot of these trade fairs can take place in big cities and towns across the country, and you might even be attending an industry fair abroad. Either way, you should make sure that you’ve arranged accommodation and transport well in advance for your team. Days at trade fairs can be long, so having somewhere comfortable to rest afterwards is important, particularly if it has taken a long time to travel there. You will also need to make sure that you have a van that can carry any materials that you are using for your trade fair booth, and documents for meetings when you’re there, etc.
You need to make sure that your trade fair booth stands out to attract passers-by, so make sure that you take some great signs and banners to showcase your brand. Banners can be particularly useful to have at the entrance and side of your booth, just make sure you have the right banner stands for exhibitions to create the most effective display. You might also want to take some samples of your products to have on the show and some branded merchandise that people can take away with them. When it comes to booth decor, always check with the trade fair organizers about restrictions so that you keep in line with health and safety regulations.
Check the Scheduling
There are always talks, demonstrations, and other fun events going on within trade fairs, and this can be a fantastic opportunity to learn about what’s currently happening in your industry and to network with other professionals. Make sure that you get a program before the fair so that you can discover what’s on offer. You might also want to ask other members of your team if there’s anything they would like to attend while they’re there and see if you can create a shift pattern for your booth. Make sure you’re checking the schedule during the fair too, just in case there have been any last-minute changes.
If you are going to a trade fair event for your company this year, use these tips to help you prepare for the experience and get the most out of it.