If you have been in the digital marketing sphere for a while, we are sure you have heard that search engine algorithms change all the time. What was working last year, may not be working this year. In the past, little one-off marketing techniques could bring in a lot of website traffic and sales. But not anymore! Nowadays, it takes a holistic, integrated approach to digital marketing to really see results. To this end, you might need an integrated Digital Strategies marketing agency to help you create an effective strategy.
What Is Integrated Digital Marketing?
As the name suggests, integrated digital marketing uses various digital marketing channels to promote a product or service. The main aim of using an integrated approach is to make sure that all of your marketing efforts are working together cohesively towards a common goal. By aligning your digital marketing strategy with your overall business goals, you can create a more seamless and effective campaign that will ultimately lead to better results.
Channels used in Integrated Digital Marketing
There are many digital marketing channels that can be used as part of an integrated marketing campaign. The most common include:
Search engine optimization (SEO)- SEO is the process of optimizing your website and content to rank higher in search engine results pages (SERPs). This can be done through on-page optimization, such as using the right keywords and meta tags and off-page SEO tactics like link building and social media promotion.
Social media marketing (SMM)-Social media marketing involves creating and sharing engaging content on social media platforms like Facebook, Twitter, and Instagram to build relationships with potential and current customers.
Content marketing-Content marketing is all about creating valuable, relevant, and engaging content that will attract your target audience. This could include blog posts, infographics, eBooks, whitepapers, or even videos.
Email marketing-Email marketing involves sending out targeted emails to your list of subscribers in order to promote your product or service.
Pay-per-click advertising (PPC)-PPC is a form of online advertising where you pay a fee every time someone clicks on your ad. This can be an effective way to drive traffic to your website, but it’s important to make sure that your ads are relevant and targeted to avoid wasting money.
Affiliate marketing-Affiliate marketing is a performance-based marketing strategy where you reward affiliates for each customer they bring in. This could be done through commission on sales, or a pay-per-lead program.
Local listings management-Local listings management is the process of claiming and optimizing your business’s listing on local directories like Google My Business and Yelp. This helps to improve your visibility in search engine results pages (SERPs), as well as helping customers find your business when they’re searching for a product or service in your area.
Search engine marketing (SEM)-Search engine marketing is a form of online advertising that involves bidding on keywords in order to get your ads to appear in SERPs. This can be an effective way to drive traffic to your website, but it’s important to make sure that you bid on relevant keywords to avoid wasting money.
What are the benefits of integrating your Digital Marketing?
1. Brand Awareness
By using a variety of online channels, you can reach out to potential customers and get your message across loud and clear. For instance, by creating engaging content and using relevant hashtags, you can reach a large audience quickly and easily. You can also use social media to run ads and promote special offers or events. Another great way to build brand awareness is through email marketing. By sending out regular newsletters or promoting new products or services, you can keep your customers up-to-date on what’s happening with your business.
2.Better ROI
As a business, thinking in terms of return on investment (ROI) is crucial. And, when it comes to digital marketing, you can easily track your ROI and adjust your campaigns accordingly. This way, you can be sure that you’re getting the most bang for your buck. Additionally, by using an integrated approach, you can save money in the long run by avoiding duplicate efforts and wasted spend.
4.Conversions
Digital marketing is all about driving traffic to your website and converting traffic into customers or leads. By using an integrated approach, you can ensure that each touch-point leads potential customers closer to conversion.
5.Improved Customer Insights
By using a variety of digital marketing tools, you can gather customer data and insights at every stage of the buyer’s journey. This information can be used to improve your campaigns and make them more targeted and effective. Additionally, it can help you better understand your customers and what they want from your business.
6.Builds Trust and credibility
Digital marketing can help build trust and credibility for your business. By using social media, you can connect with customers and show them that there’s a real person behind your business. You can also use testimonials and reviews to build trust and credibility.
