Before you go any further…
Did you know that almost 70% of all clicks go to the first five results on the search engine?
What does that mean for your brand?
Well, imagine that your business is number 6 on the results page. 70 out of 100 people are going to the five guys above you, and only 30 pairs of eyes are seeing you.
The odds are not great.
How do you improve?
A good place to start is with an SEO competition analysis. What do the first five have that you do not? Keep reading to find out exactly how to do it.
Why You Need An SEO Competition Analysis?
Understanding the SEO competition analysis benefits will give you the answer as to why you need one!
The truth is that your competitors are pulling out just as many SEO stops as you are, some might be doing them better than you, and others not; you will find it difficult to appear in search results either way. One of the better SEO competition analysis tips is that you should just be doing one!
Your competition should be seen as a valuable resource of knowledge for your SEO tactics and that is how you understand what is an SEO competition analysis. Your organic search strategy must incorporate SEO competitive analysis in order to access this data mine. If you do it well, it will assist you in producing better, more targeted content, climbing search engine results pages, and bringing more relevant traffic to your website.
1. Find The Competition
List the people you regard to be your competition first. If you are working with an agency, ask for their input by requesting a list of who they believe your direct and indirect competitors would be.
Try to concentrate on websites that appear frequently or highly for both your primary goal keywords and any important supplemental keywords.
2. Shorten The List
It may sound a bit silly but what your SEO campaign doesn’t need is a list of seven hundred competitors that you’re both trying to beat and draw inspiration from.
Narrow down your list to those that can be grouped together as direct and indirect competition; keep it short and sweet.
3. Do a Keyword Analysis
Now, compare your website versus each of their websites. What keywords appear on your website that also appear on theirs?
What keywords appear on their website that does not appear on your website?
Now, analyze the content on their website. Are they publishing more blog posts? Is their content being updated more regularly than yours?
Take down notes as to what they are doing the same as you and what they are doing differently to you.
4. Look At Usability
Does their website load much faster than yours? How do all their websites look when you view them on mobile devices and other devices?
Putting all these together will give you a great action plan as to what SEO boxes you are already ticking and those which need addressing as soon as possible.
Now you know how to perform your SEO competition analysis, it’s really important that you remember one thing:
SEO is not an “it’s done, let’s move on” type of digital marketing necessity. SEO is always adapting and moving, and changing, and needs constant attention.
Ensure that you find the right SEO partner for your business.
We have an entire digital marketing category waiting for you, jam-packed with awesome, actionable content: check it out!